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Optimizely Feature Experimentation with SaaS CMS

Master A/B testing and conversion optimization by creating multiple landing page versions natively in Optimizely SaaS CMS. Learn performance-optimized experimentation techniques for Next.js applications.

4-6 hours
Free
Optimizely SaaS CMS
Optimizely Feature Exp
A/B Testing
Conversion Optimization
Performance
Headless CMS
Next.js
Experimentation
Personalization
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Master A/B Testing with Optimizely

Learn to create multiple landing page versions natively in Optimizely SaaS CMS and discover which converts best through data-driven experimentation.

4-6 hours of content
Intermediate level
Performance optimized
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Conversion Rate

+150%
1,500
1,000
500
100

What You'll Master

Build expertise in feature experimentation and conversion optimization using Optimizely's powerful SaaS CMS platform

Native Page Versioning

Create multiple landing page versions directly in Optimizely SaaS CMS without complex setup or external tools.

CTA Conversion Testing

Track and analyze which call-to-action buttons drive the highest conversion rates through systematic testing.

Data-Driven Decisions

Learn to interpret experiment results and make informed decisions based on real user behavior data.

Performance Optimization

Implement Next.js techniques that ensure your experiments don't compromise site performance or user experience.

Experiment Management

Master the workflow of creating, running, and analyzing multiple experiments simultaneously.

Advanced Techniques

Build a foundation for complex experimentation strategies and multivariate testing approaches.

Our Practical Approach

In this course, we will create several versions of a landing page and test which one converts best based on clicks on the CTA button. This is a fairly basic experiment, but in order to do more difficult things, you have to start with the easier ones.

What Makes This Course Special

Hands-on experimentation with real landing pages
Performance-first Next.js implementation techniques
Native Optimizely SaaS CMS integration
Data analysis and decision-making frameworks

After completing this course, you'll know what techniques to use in Next.js so that performance doesn't suffer, and you'll have the foundation to tackle more advanced experimentation strategies.

Before You Start

Recommended Prerequisites
While this course doesn't require extensive Next.js knowledge, we recommend familiarizing yourself with the fundamentals first.

Suggested Foundation Course

The code from this course will serve as our starter template, providing the essential Optimizely SaaS CMS setup.

Optimizely SaaS CMS Fundamentals
Starter Template

Begin with our pre-configured Optimizely setup

Starter Code
Final Implementation

See the complete solution and commit history

Final Code

Additional Resources

Official Documentation

The following documentation was essential in building this course and will be valuable for your learning journey.

Optimizely Feature Experimentation Docs

Ready to Master Feature Experimentation?

Start your journey into data-driven optimization and learn how to create high-converting landing pages through systematic A/B testing.

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