Step 4 of 11 (36% complete)

Create content in CMS (SaaS)

Create two content variations in CMS (SaaS) named Variation1 and Variation2. Each variation should differ in visible content, such as a heading or call-to-action (CTA) text.

Create two content variations in CMS (SaaS) named Variation1 and Variation2:

More about creating content variations you can read here

For the purposes of our experiment, we will change the background of the first block on the /services page and change the text displayed in the CTA button, one of the simplest experiments.

All variations of content:

  • Original
    • text: Contact Me

Original

  • Variation1
    • text: Get in Touch

Variation1

  • Variation2
    • text: Say Hello

Variation2

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